Tag Archiv: story

The STIHL story, part 2: 1945-1970: STIHL responds to the post-war crisis with “Contra”

After the war, Andreas Stihl is confronted with difficult challenges. Just 80 of the previous 500 employees are still there in 1945.The saw business is in a slump, STIHL is in a crisis. STIHL works its way back to success with highly motivated employees, some of them from the founding years, and with new products. The legendary “Contra” model is launched in 1959.

The STIHL story, part 1: The saw should be carried to the tree, and not the tree to the saw (1926-1945)

When Andreas Stihl opens his engineering office in Stuttgart in 1926, forestry work is still hard and difficult. Trees are felled with an axe or handsaw and then transported to sawmills. Only there are chainsaws used. Stihl, graduated in mechanical engineering, has an idea: the saw should be carried to the tree, and not the tree to the saw.