“Made by STIHL” is a brand promise – no matter the location of production. So STIHL and China have been a very successful combination for many years. Since 2006, our plant in Qingdao has been proving that tried-and-tested STIHL quality can also come from China. The secret? Production processes, quality standards, occupational health and safety standards, and environmental standards at STIHL are equally high all over the world.
New plant, high standards
A ground-breaking ceremony in 2005 marked the birth of the first STIHL production site in China. The move was the logical next step in our international manufacturing strategy. The factory in Qingdao, located 600 kilometres north of Shanghai, has assembled brushcutters, hedge trimmers and chain saws for the entry-level segment since 2006. “The new plant makes products under German management and using proven manufacturing technology. Of course, we have tested our local Chinese suppliers thoroughly and have chosen ones that meet our high quality standards,” stresses Dr Bertram Kandziora, Chairman of the Executive Board of STIHL.
In 2013 STIHL has invested €17 million in the expansion of its Chinese manufacturing facility in Qingdao. The factory’s floor area has been increased from 22,500 to 39,000 square meters and production capacity almost doubled. Some 200 new jobs will be created by the new extension. “Our factory here in China is an important member of STIHL’s international manufacturing network. With this extension we want to broaden our product line and considerably strengthen our presence in Asia,” said STIHL executive board chairman Dr. Bertram Kandziora at the inauguration ceremony in Qingdao.
Qingdao offers geographical advantages
STIHL looked at many locations in China when making its decision and evaluated many different criteria. In the end, Qingdao offered the most advantages: an excellent connection to ports, airports and motorways, as well as opportunities for gradually expanding the site and a secure energy supply.
Appealing for employees
Qingdao is also a very appealing location for employees from China. Above-average pay and bonuses, good communication and team activities contribute to this appeal, as do the wide range of opportunities for further education to facilitate internal promotion. STIHL Qingdao also works with universities, such as the Qingdao University of Science and Technology, to ensure that it always has educated, highly skilled employees.
The team at the STIHL plant in Qingdao is committed to green technologies and eco-friendly, sustainable production. This includes an energy-saving lighting system, an innovative heat recovery system and a geothermal method of heating and cooling the building that has replaced the existing air-conditioning system. You can find out more about STIHL “Made in China” and watch a video on the English page about the Qingdao site. A photographic tour of the STIHL plant in Qingdao offers a look at the site.