Tag Archiv: sales

From an idea to a saw – Part 3: Marketing and sales

A saw’s road to the market starts long before it goes into production. Our product managers have an open ear for users’ needs around the world. The first thing we do is define the product: What should we develop, and for whom? With what features? For which markets? We talk to the people at the source and define the general conditions. How much should the saw cost? How many can we sell? The answers to these questions form the basis for the development of a new product. The MS 150 was intended to be the lightest petrol chain saw on the market.