Tag Archiv: MS 150

From an idea to a saw – Part 3: Marketing and sales

A saw’s road to the market starts long before it goes into production. Our product managers have an open ear for users’ needs around the world. The first thing we do is define the product: What should we develop, and for whom? With what features? For which markets? We talk to the people at the source and define the general conditions. How much should the saw cost? How many can we sell? The answers to these questions form the basis for the development of a new product. The MS 150 was intended to be the lightest petrol chain saw on the market.

From an idea to a saw – Part 2: Manufacturing

Last week, we reported about the development of the STIHL MS 150. Now our journey continues. Today we’ll show you how we manufacture a chain saw at our plant. Most of the individual components the chain saw is made of come from STIHL plants around the world. The key components of the MS 150 – crankshaft, crankcase, piston, cylinder and engine housing – are made in house. Take a look behind the scenes.

From an idea to a saw – Part 1: Development

Without bright ideas, there can be no new chain saws. We’ll show you how a new STIHL product is born − from the initial idea up to the moment it hits store shelves − by taking a look at the MS 150 chain saw. In part one of our three-part series, we’ll take you to our plant and give you a look behind the scenes at how the STIHL MS 150 was developed.