The STIHL story, part 3: The “do-it-yourself” strategy: production, sales and dealers from a single source (1970-1995)

In the late nineteen-sixties, Andreas Stihl increasingly withdraws from the company for reasons of health. His son, Hans Peter Stihl, becomes a personally liable partner in 1971. He and his sister, Eva, have already been pursuing a clear strategy for some years: They want to take control of sales operations.

The STIHL story, part 2: 1945-1970: STIHL responds to the post-war crisis with “Contra”

After the war, Andreas Stihl is confronted with difficult challenges. Just 80 of the previous 500 employees are still there in 1945.The saw business is in a slump, STIHL is in a crisis. STIHL works its way back to success with highly motivated employees, some of them from the founding years, and with new products. The legendary “Contra” model is launched in 1959.

The STIHL story, part 1: The saw should be carried to the tree, and not the tree to the saw (1926-1945)

When Andreas Stihl opens his engineering office in Stuttgart in 1926, forestry work is still hard and difficult. Trees are felled with an axe or handsaw and then transported to sawmills. Only there are chainsaws used. Stihl, graduated in mechanical engineering, has an idea: the saw should be carried to the tree, and not the tree to the saw.

STIHL asks, Josef Lang answers

“Wood is warm and alive. It simply has a different energy,” says the sculptor Josef Lang. In our interview, he tells us about how he started making wooden sculptures that stand over 3 metres in height, the challenges his art poses and his favourite STIHL saw.

STIHL logistics: from Ludwigsburg to all over the world

From chainsaws and clearing saws to hedge trimmers, many of these tools start their journey to over 160 countries around the world at STIHL Plant 7 in Ludwigsburg, Germany. Plant 7 is the STIHL Group’s central sales headquarters for Europe and most of the other countries in the world. It is also the site of STIHL’s “global replacement parts warehouse”. We took a look behind the scenes of the logistics centre.

Industry 4.0 at STIHL

The buzzword “Industry 4.0” has established itself as a hot topic in the daily press. We currently find ourselves at the beginning of the fourth industrial revolution. The extensive collection and use of data, connectivity and the direct exchange of information among machinery, components and products all stand to shape industry in the years ahead. At STIHL, this future has long since started to become reality.