Behind the scenes: A look at how the pictures for the 2014 catalogue were shot

A picture is worth a thousand words. This old saying is definitely true when it comes to the STIHL Catalogue, the 260-page reference work that gives you, our customers, a complete overview of the STIHL products on offer.
We would like to show you how the pictures for the 2014 STIHL Catalogue were shot. Here are a few behind-the-scenes photos:

For perfect lighting, a photo shoot starts early in the day. That’s because the first few rays of sun are often the most beautiful.
STIHL photo shoot starts early in the day

A beautiful backdrop really brings our products to life.
STIHL photo shoot

Sometimes we use a few tricks, such as a fog machine, to create a certain atmosphere for a picture.
fog machine

You really have to put your whole body into it if you want to get the perfect shot. Photographers sometimes have to get down on the rocky ground…
Photographers sometimes have to get down on the rocky ground

… or climb up a ladder.
IMG_0257

STIHL products are used outdoors. That’s why we’re outside almost all day on our photo shoots, in the woods, …
STIHL photo shoots in the wood

… in the garden …
STIHL photo shoots in the garden

… or on an olive plantation. We go where our tools are used every day.
STIHL photo shoots on an olive pantation

Here’s Dr Nikolas Stihl (Chairman of the company’s Advisory Board) in make-up, getting ready to shoot the picture for the Editorial.
Dr Nikolas Stihl (Chairman of the company’s Advisory Board) in make-up

A whole team is in action with camera, lights and a laptop to get the perfect picture.
STIHL Catalogue photo shoots

Choosing the pictures takes some time. Even small details play a major role.
Choosing the pictures takes some time.

The finished 2014 STIHL Catalogue will be published worldwide in more than 40 countries and in more than 20 languages. STIHL appeals to a wide range of customers, all of whom have different needs, depending on the region, vegetation, climate, use and legal regulations.

If you would like to see how the finished pictures turned out, then go pick up a copy of the 2014 STIHL Catalogue from your STIHL specialist dealer today.

Maybe you’ll recognise one or two of the places you saw in this report in the catalogue? Have fun browsing!

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