STIHL’s virtual training world

Making learning fun: STIHL employees can now try out new brand-name tools in a virtual environment. The “STIHL Training goes Virtual Reality” project conveys information about products in an exciting way with 3D representations. The first visible sign of success: the innovative project was recently awarded the eLearning Award 2017.

Brexit: Norbert Pick, STIHL Executive Board Member, Marketing and Sales, answers three questions

In June, a narrow majority of Britons voted in favor of the United Kingdom leaving the European Union. “STIHL is committed to the British market,” says Norbert Pick, STIHL executive board member responsible for marketing and sales.
Nevertheless, Brexit will have consequences for STIHL because the United Kingdom is one of the ten top markets worldwide in terms of turnover. We asked Norbert Pick.

The STIHL story, part 4: A new structure and the strength to grow (1995-2016)

When Andreas Stihl developed his first chainsaw in 1926, his aim and vision was to “ease people’s work with and in nature”. STIHL has been the world’s best-selling chainsaw brand since 1971. Since the company was founded by Andreas Stihl, it has developed from a one-man operation into an internationally active manufacturer of chainsaws and […]

The STIHL story, part 3: The “do-it-yourself” strategy: production, sales and dealers from a single source (1970-1995)

In the late nineteen-sixties, Andreas Stihl increasingly withdraws from the company for reasons of health. His son, Hans Peter Stihl, becomes a personally liable partner in 1971. He and his sister, Eva, have already been pursuing a clear strategy for some years: They want to take control of sales operations.

The STIHL story, part 2: 1945-1970: STIHL responds to the post-war crisis with “Contra”

After the war, Andreas Stihl is confronted with difficult challenges. Just 80 of the previous 500 employees are still there in 1945.The saw business is in a slump, STIHL is in a crisis. STIHL works its way back to success with highly motivated employees, some of them from the founding years, and with new products. The legendary “Contra” model is launched in 1959.